Online community management for dummies /

Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ng, Deborah
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2011.
Colección:--For dummies.
Temas:
Internet marketing.
Online social networks > Management.
Marketing > Management.
Marketing sur Internet.
Réseaux sociaux (Internet) > Gestion.
Marketing > Gestion.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet marketing
Marketing > Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online communities in order to gain consumer insights into products and to test new products. An effective and dedicated community manager is essential to engage and manage a successful online consumer community. This straightforward-but-fun guide shows you how to effectively manage, grow, and communicate with your online community. Clear coverage shares tips for dealing with customers and fans through Twitter, Facebook, forums, and blogs. A pract.
Descripción Física:1 online resource (xviii, 314 pages) : illustrations
ISBN:9781118182789
1118182782
9781118182765
1118182766
9781118182772
1118182774

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