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Infinite possibility : creating customer value on the digital frontier /
In 1999 Joseph Pine and Jim Gilmore identified a seismic shift in the modern econ- omy. To set yourself apart from your competition, you needed to offer your customers more than just great goods or attentive service. You needed to offer experiences? memorable events that engage people in inherently...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, Calif. :
Berrett-Koehler Publishers,
©2011.
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| Edición: | 1st ed. |
| Colección: | BK business book.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Part I : preparation
- Introduction
- Cosmos incogniti
- Part II : real orientation
- Reality
- Augmented reality
- Warped reality
- Part III : virtual orientation
- Virtuality
- Augmented virtuality
- Physical virtuality
- Mirrored virtuality
- Part IV : guiding
- Multiverse excursion
- Offering depiction
- Third spaces
- From design to deployment
- Afterword : to infinity and beyond.