Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader /

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An expert CEO coach shares her proven methods that help business leaders discover their unique leadership "brand" and use it to propel themselves to the highest level in their field.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bates, Suzanne
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Chief executive officers.
Branding (Marketing)
Corporate image.
Leadership.
Chefs de direction.
Stratégie de marque.
Entreprises > Image.
branding.
corporate image.
Management.
Business & Economics.
Management Styles & Communication.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Why you need a brand
  • and why your brand matters
  • Lessons from exceptional CEO brands
  • Your CEO brand : the story of you
  • Brand recognition
  • what do people say about you?
  • Leveraging your brand to drive spectacular results
  • Personal choices that burnish your reputation
  • Communicate your leadership brand
  • The social media world -what today's CEO must know
  • CEO brand "disaster avoidance kit" : do no harm
  • Your personal brand team : people who make you look good
  • 10 fast-track tips to accelerate brand-building
  • Your leadership legacy : writing history today.

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