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Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader /
An expert CEO coach shares her proven methods that help business leaders discover their unique leadership "brand" and use it to propel themselves to the highest level in their field.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
McGraw-Hill,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Bates, Suzanne. | |
| 245 | 1 | 0 | |a Discover your CEO brand : |b secrets to embracing and maximizing your unique value as a leader / |c Suzanne Bates. |
| 260 | |a New York : |b McGraw-Hill, |c ©2012. | ||
| 300 | |a 1 online resource (xx, 230 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a An expert CEO coach shares her proven methods that help business leaders discover their unique leadership "brand" and use it to propel themselves to the highest level in their field. | ||
| 505 | 0 | |a Why you need a brand -- and why your brand matters -- Lessons from exceptional CEO brands -- Your CEO brand : the story of you -- Brand recognition -- what do people say about you? -- Leveraging your brand to drive spectacular results -- Personal choices that burnish your reputation -- Communicate your leadership brand -- The social media world -what today's CEO must know -- CEO brand "disaster avoidance kit" : do no harm -- Your personal brand team : people who make you look good -- 10 fast-track tips to accelerate brand-building -- Your leadership legacy : writing history today. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Chief executive officers. | |
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Corporate image. | |
| 650 | 0 | |a Leadership. | |
| 650 | 6 | |a Chefs de direction. | |
| 650 | 6 | |a Stratégie de marque. | |
| 650 | 6 | |a Entreprises |x Image. | |
| 650 | 6 | |a Leadership. | |
| 650 | 7 | |a branding. |2 aat | |
| 650 | 7 | |a corporate image. |2 aat | |
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| 650 | 7 | |a Chief executive officers. |2 fast |0 (OCoLC)fst00854175 | |
| 650 | 7 | |a Corporate image. |2 fast |0 (OCoLC)fst00879659 | |
| 650 | 7 | |a Leadership. |2 fast |0 (OCoLC)fst00994701 | |
| 650 | 7 | |a Management. |2 hilcc | |
| 650 | 7 | |a Business & Economics. |2 hilcc | |
| 650 | 7 | |a Management Styles & Communication. |2 hilcc | |
| 776 | 0 | 8 | |i Print version: |z 9786613273406 |
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