Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader /

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An expert CEO coach shares her proven methods that help business leaders discover their unique leadership "brand" and use it to propel themselves to the highest level in their field.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bates, Suzanne
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : McGraw-Hill, ©2012.
Temas:
Chief executive officers.
Branding (Marketing)
Corporate image.
Leadership.
Chefs de direction.
Stratégie de marque.
Entreprises > Image.
branding.
corporate image.
Management.
Business & Economics.
Management Styles & Communication.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:An expert CEO coach shares her proven methods that help business leaders discover their unique leadership "brand" and use it to propel themselves to the highest level in their field.
Notas:Includes index.
Descripción Física:1 online resource (xx, 230 pages) : illustrations
ISBN:9780071762908
0071762906
1283273403
9781283273404

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