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Marketing in the age of Google : your online strategy IS your business strategy /

"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, ne...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fox, Vanessa, 1972-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : Wiley, Ã2012.
Edición:Revised and updated.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
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