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Marketing in the age of Google : your online strategy IS your business strategy /
"Search has changed everything. Has your business harnessed its full potential? A business's search strategy can have a dramatic impact on how consumers interact with that business. But even more importantly, search engine activity provides amazingly useful data about customer behavior, ne...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
Ã2012.
|
| Edición: | Revised and updated. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- How search has changed your business
- How to use search data to improve your business and product strategy
- How we search
- Building searcher personas : opening the door to the crowd of customers you've been keeping out
- How search engines work
- Implementing an effective search strategy
- Working with developers : how to turn business strategy into tech speak
- How to cut through the data and get the actionable metrics you need
- Social media and search
- What's next? : beyond Google and 10 blue links.