It's your biz : the complete guide to becoming your own boss /

Presents tips and advice for creating a new business, utilizing the author's experience in creating her own successful business to guide readers in planning, funding, promotion, pricing, and self-evaluation.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Solovic, Susan Wilson
Otros Autores: Kadin, Ellen R.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York, N.Y. : American Management Association, ©2012.
Temas:
New business enterprises.
Business planning.
Small business > Management.
Nouvelles entreprises.
Petites et moyennes entreprises > Gestion.
Business planning
New business enterprises
Small business > Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Starting a business is personal
  • Make smart choices : consider your options
  • Beating the odds : get it right from the beginning
  • Build a powerful business strategy
  • Purpose, promise, and principles : the cornerstones of your business
  • Marketing and sales strategy
  • People matter
  • Protecting your business, your ideas, and yourself
  • Where will you locate your business?
  • From humble beginnings to great enterprises
  • Pricing and process
  • Words of wisdom from the trenches.

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