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Impact of P2P and free distribution on book sales /

Book publishers have long used free content as part of their marketing and selling efforts, with the vast majority of free content distributed in printed form. Digital distribution of free material, either intentional or via unauthorized availability through peer-to-peer sites and other Web outlets,...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: O'Leary, Brian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Sebastopol : O'Reilly Media, 2009.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Book publishers have long used free content as part of their marketing and selling efforts, with the vast majority of free content distributed in printed form. Digital distribution of free material, either intentional or via unauthorized availability through peer-to-peer sites and other Web outlets, offers a fast and expansive connection to consumers, but content can also be copied and disseminated without publishers' control. Some publishers are torn between the efficiencies digital distribution provides and concerns over piracy and print-sale cannibalization. This research report is part of.
Descripción Física:1 online resource (23 pages)
ISBN:9780596550882
059655088X
9780596804862
0596804865
9781449391164
1449391168