Cargando…
Social business by design : transformative social media strategies for the connected company /
"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass, A Wiley Imprint,
2012.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Social media: drivers of global business opportunity
- Social media: a way of life, a way of business
- Who's winning in social business and why
- The global business transition to social media
- How business will make the transition
- Social media marketing
- Social product development
- Crowdsourcing: community-powered workforces
- Social customer relationship management and customer communities: social customer care
- Social business ecosystems: engaging with business partners
- Workforce engagement: creating a connected company using social business
- Social business supporting capabilities
- Identifying priorities and planning
- Building blocks: the elements of social business
- Business cases, pilots, return on investment, and value: tying them together
- Building a social business strategy: the outputs
- Getting started with social business
- Maturity: the social business unit
- Appendix: the ten tenets of social business.