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Social business by design : transformative social media strategies for the connected company /
"How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Jossey-Bass, A Wiley Imprint,
2012.
|
| Edición: | First edition. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Hinchcliffe, Dion. | |
| 245 | 1 | 0 | |a Social business by design : |b transformative social media strategies for the connected company / |c by Dion Hinchcliffe and Peter Kim ; Foreword by Jeff Dachis. |
| 250 | |a First edition. | ||
| 264 | 1 | |a San Francisco : |b Jossey-Bass, A Wiley Imprint, |c 2012. | |
| 300 | |a 1 online resource | ||
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| 520 | |a "How to rethink modern organizations for the social media eraSocial Business by Design begins by exploring how the social, cultural, and technological trends provoked by the social media explosion are transforming the business environment. From this big picture view, the book then steps down to closely analyze the various tools of social media strategy: social media marketing, social product development, crowdsourcing, social customer research management, and more. The author then shows how to choose and implement a social business strategy and reveals the exact playbook to maximize its impact. These strategies are grounded in real-world examples from high-profile organizations such as Accenture, Best Buy, DIA, GEICO, ING, LG, Missile Defense Agency, Gucci, World Bank, and IBM. Social Business by Design draws on the rich unique set of assets of the Dachis Group. With a leading consulting business for numerous senior executive clients in Fortune 500 and Global 2000 companies, Dachis uses its "front row" seat in the industry to complete research work with large enterprises in their industry-leading Social Business Council. The books combines compelling explanation, hard-hitting research, and strategic recommendation, very much in line with the way Dachis practices"-- |c Provided by publisher. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher. | |
| 505 | 0 | |a Social media: drivers of global business opportunity -- Social media: a way of life, a way of business -- Who's winning in social business and why -- The global business transition to social media -- How business will make the transition -- Social media marketing -- Social product development -- Crowdsourcing: community-powered workforces -- Social customer relationship management and customer communities: social customer care -- Social business ecosystems: engaging with business partners -- Workforce engagement: creating a connected company using social business -- Social business supporting capabilities -- Identifying priorities and planning -- Building blocks: the elements of social business -- Business cases, pilots, return on investment, and value: tying them together -- Building a social business strategy: the outputs -- Getting started with social business -- Maturity: the social business unit -- Appendix: the ten tenets of social business. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Social media |x Marketing. | |
| 650 | 0 | |a Strategic planning. | |
| 650 | 6 | |a Planification stratégique. | |
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| 650 | 7 | |a Strategic planning. |2 fast |0 (OCoLC)fst01134371 | |
| 700 | 1 | |a Kim, Peter, |d 1974- | |
| 776 | 0 | 8 | |i Print version: |a Hinchcliffe, Dion. |t Social business by design. |b First edition. |d San Francisco : Jossey-Bass, 2012 |z 9781118249741 |w (DLC) 2011052639 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118283622/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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