Greener products : the making and marketing of sustainable brands /
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the ma...
Clasificación: | Libro Electrónico |
---|---|
Autor principal: | Iannuzzi, Al |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Boca Raton :
CRC Press,
©2012.
|
Temas: | |
Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
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