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Greener products : the making and marketing of sustainable brands /
As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the ma...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Boca Raton :
CRC Press,
©2012.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Iannuzzi, Al. | |
| 245 | 1 | 0 | |a Greener products : |b the making and marketing of sustainable brands / |c Al Iannuzzi. |
| 260 | |a Boca Raton : |b CRC Press, |c ©2012. | ||
| 300 | |a 1 online resource (xvii, 191 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file |2 rda | ||
| 500 | |a "A CRC title." | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Section 1. The case for greener products -- section 2. Making greener products -- section 3. Green marketing. | |
| 520 | |a As the global demand for natural and organic products continues to grow, making and marketing greener products is becoming an imperative. The old stereotype of green products' sub-par performance has been shattered as large multinational corporations prove that you can develop and win in the marketplace with a naturals-based product platform. And the pull for sustainably minded products is not limited to consumer marketing--business-to-business marketing of greener products has also increased due to customer demand from all business sectors. The Case for Greener Products Making a compelling bu. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Green marketing. | |
| 650 | 0 | |a Green products. | |
| 650 | 6 | |a Marketing vert. | |
| 650 | 6 | |a Produits écologiques. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Green Business. |2 bisacsh | |
| 650 | 7 | |a Green marketing |2 fast | |
| 650 | 7 | |a Green products |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Iannuzzi, Al. |t Greener products. |d Boca Raton : CRC Press, ©2012 |z 9781439854310 |w (DLC) 2011038752 |w (OCoLC)758646779 |
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