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Brand against the machine : how to build your brand, cut through the marketing noise, and stand out from the competition /

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becom...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Morgan, John, 1961-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, ©2012.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, a.
Notas:Includes index.
Descripción Física:1 online resource (xiv, 210 pages)
ISBN:9781118160350
1118160355
9781118160343
1118160347
9781118160336
1118160339
1283332434
9781283332439
9786613332431
6613332437