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Edison in the boardroom revisited : how leading companies realize value from their intellectual assets /
"A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth lo...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
©2012.
|
| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 049 | |a UAMI | ||
| 100 | 1 | |a Harrison, Suzanne S. | |
| 245 | 1 | 0 | |a Edison in the boardroom revisited : |b how leading companies realize value from their intellectual assets / |c Suzanne S. Harrison and Patrick H. Sullivan. |
| 250 | |a 2nd ed. | ||
| 260 | |a Hoboken, N.J. : |b Wiley, |c ©2012. | ||
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Prev. ed. entered under: Davis, Julie L. | ||
| 520 | |a "A revised and expanded edition of the groundbreaking Edison in the Boardroom, highlighting the winning strategies today's biggest companies use to maximize the value of their intellectual property Now fully revised and expanded, Edison in the Boardroom, Second Edition takes an in-depth look at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world--such as Hewlett-Packard, IBM, Procter & Gamble, Rockwell, Dow, Ford and many others--Harrison and Sullivan have made an exhaustive study of IAM and its implications for today's businesses. Features updated interviews of companies, and a new treatment of the Profit Center LevelUp dates stories and teachings from some of the most successful companies in the world Showcases a hierarchy of best practices that today's companies can integrate into their own business philosophies to gain the best return from their intellectual assets Edison in the Boardroom, Second Edition compiles a wealth of knowledge and successful stories that illustrate how far businesses have come in their ability to leverage and monetize their intellectual assets"-- |c Provided by publisher. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property; Contents; Acknowledgments; Chapter 1: Introduction; Why Update Edison in the Boardroom?; A Brief History; The Edison Mind-Set; The Intellectual Property Management System; Summary; Chapter 2: The Changing Environment for IP Management; The Rise of the NPE (Nonpracticing Entity); Technology Convergence; The Arrival of the Chief Intellectual Property Officer (CIPO); The Globalization of Business; The Changing Legal Environment; The Continuing Lack of a Formal IP Marketplace. | |
| 505 | 8 | |a The Rise of the IP InvestorSummary; Chapter 3: Level One: Defend Position; What Level One Companies Are Trying to Accomplish; Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer; Best Practices for Level One: Defend Position; Summary; Chapter 4: Level Two: Manage Costs; What Level Two Companies Are Trying to Accomplish; Best Practices for Level Two: Manage Costs; Summary; Chapter 5: Level Three: Capture Value; What Level Three Companies Are Trying to Accomplish; Best Practices for Level Three: Capture Value; Summary; Chapter 6: Level Four: Synthesize Opportunities. | |
| 505 | 8 | |a What Level Four Companies Are Trying to AccomplishBest Practices for Level Four: Synthesize Opportunities; Summary; Chapter 7: Level Five: Shape the Future; What Level Five Companies Are Trying to Accomplish; The Characteristics of the Future; The Characteristics of Sustainable Corporations; Best Practices for Level Five: Shape the Future; Summary; Chapter 8: What to Do When You're Not on the Pyramid; Is My Company on the Pyramid?; Is My Company a Candidate for the Edison Pyramid?; Characterizing IP-Indifferent Companies; How Companies Can Destroy Value; Moving toward the Edison Hierarchy. | |
| 505 | 8 | |a Classification Based on Business ModelIntellectual Ventures; Patent Aggregators: Good or Bad; Future Aggregator Ecosystem Directions; Appendix C: A Closer Look at IP Damages; Patent Damages; Entire Market Value Rule; The Road Ahead; Notes; About the Authors; Index. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Corporations |x Valuation. | |
| 650 | 0 | |a Intellectual capital. | |
| 650 | 0 | |a Research, Industrial |x Economic aspects. | |
| 650 | 0 | |a Technological innovations |x Economic aspects. | |
| 650 | 0 | |a Intellectual property. | |
| 650 | 0 | |a Commerce. | |
| 650 | 0 | |a Industries. | |
| 650 | 1 | 2 | |a Intellectual Property |
| 650 | 2 | 2 | |a Commerce |
| 650 | 2 | 2 | |a Industry |
| 650 | 6 | |a Sociétés |x Évaluation. | |
| 650 | 6 | |a Capital intellectuel. | |
| 650 | 6 | |a Recherche industrielle |x Aspect économique. | |
| 650 | 6 | |a Innovations |x Aspect économique. | |
| 650 | 6 | |a Propriété intellectuelle. | |
| 650 | 6 | |a Commerce. | |
| 650 | 6 | |a Industrie. | |
| 650 | 7 | |a intellectual property. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Information Management. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Knowledge Capital. |2 bisacsh | |
| 650 | 7 | |a Intellectual property |2 fast | |
| 650 | 7 | |a Industries |2 fast | |
| 650 | 7 | |a Commerce |2 fast | |
| 650 | 7 | |a Corporations |x Valuation |2 fast | |
| 650 | 7 | |a Intellectual capital |2 fast | |
| 650 | 7 | |a Research, Industrial |x Economic aspects |2 fast | |
| 650 | 7 | |a Technological innovations |x Economic aspects |2 fast | |
| 655 | 4 | |a Internet Resources. | |
| 700 | 1 | |a Sullivan, Patrick H. | |
| 700 | 1 | |a Davis, Julie L. |t Edison in the boardroom. | |
| 776 | 0 | 8 | |i Print version: |a Harrison, Suzanne S. |t Edison in the boardroom revisited. |b 2nd ed. |d Hoboken, N.J. : Wiley, ©2012 |w (DLC) 2011029931 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118170120/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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