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Think before you engage : 100 questions to ask before starting a social media marketing campaign /
This invaluable guide answers all the most important questions to consider before starting a marketing campaign using social media to avoid common pitfalls.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, IN :
John Wiley & Sons,
©2011.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- Think Before You Engage; Foreword; Introduction; Chapter 1: Planning a Brand; 1. Why Do I Need to Establish a Brand?; 2. Brand or Online Presence--What's the Difference?; 3. What Are Some Successful Brands?; 4. How Do I Develop My Brand Strategy?; 5. What Is My Brand's Objective?; 6. Who Is My Target Audience?; 7. Am I Reflecting My Brand?; Chapter 2: Building an Online Identity; 8. What Is a Username?; 9. What Is an Avatar?; 10. How Do I Brand My Online Identity?; 11. Why Does An Email Address Matter?; Chapter 3: Choosing the Right Social Networks; 12. What Social Networks Best Fit My Goals?
- 13. How Do I Choose Which Sites to Use?14. Why Do I Need to Be Selective?; Chapter 4: Creating a Website; 15. How Do I Set Up a Website?; 16. What Should I Use as My Website Address?; 17. How Do I Design My Website?; 18. Is a Logo Important?; 19. What Pages Are Essential for My Website?; 20. Would Collecting Email Addresses Be Worthwhile?; 21. Should I Have Ads on My Website?; 22. What Can I Install on My Website to Encourage Conversations?; Chapter 5: Making a Website Social; 23. How Do I Add a Blog to my Website?; 24. What Do I Write About?; 25. What Tone Should I Use?
- 26. What Is Google Reader?27. What Do Bloggers Have the Most Trouble With?; 28. Should I Use Lists?; 29. How Often Should I Write?; 30. Are Webinars Valuable?; 31. What Is FriendFeed?; 32. What Is a CAPTCHA?; 33. How Can Ping.fm Make My Life Easier?; 34. Should I "Guest Blog?"; 35. What Is a Blogroll?; 36. What Are the Benefits of Sharing Other People's Articles?; 37. Are There Any Tips or Tricks to Interacting on Other Websites?; 38. What Should I Do if I Don't Want a Blog?; Chapter 6: Twitter; 39. Why Are People Flocking to Twitter?
- 40. What Is the Difference Between Following and Followers?41. How Do I Increase My Twitter Following?; 42. What Should I Tweet About?; 43. Why Is Twitter Search So Powerful?; 44. What Are Twitter Trends?; Chapter 7: Facebook; 45. Why Do So Many People Use Facebook?; 46. What Are the Different Types of Facebook Pages?; 47. How Do I Best Use My Facebook Page?; 48. What Should My Facebook Page Be About?; 49. How Do I Get People to Like My Facebook Page?; 50. How Do I Use Facebook Analytics?; 51. What Is Facebook Connect?; 52. How Do Facebook "Likes" Help Me?
- 53. How Do I Create Events in Facebook?54. What Does Tagging Do?; 55. What Are Facebook Lists?; 56. How Do I Reach Out to Other Brands on Facebook?; 57. Should I Link My Facebook and Twitter Accounts?; Chapter 8: LinkedIn; 58. What Is LinkedIn?; 59. How Do I Use LinkedIn?; 60. How Do I Get Recommendations?; 61. What Is LinkedIn Answers?; 62. What Are Contacts and Can I Have Too Many?; 63. What Are LinkedIn Groups?; Chapter 9: Other Key Social Media Websites; 64. What Sites Can Help Me Find Relevant News?; 65. What Is Social Bookmarking?; 66. What Are the Best Sites for Video Sharing? 67. How Can I Share Pictures?