Web marketing all-in-one for dummies /

If your business, organization, or association needs to reach people who use computers for shopping, browsing the Internet, or interacting with others, you need Web marketing. And if you need Web marketing, you need this book. Here are some reasons why. Successful Web marketing requires you to place...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Arnold, John, 1972-, Lurie, Ian (Autor), Marsten, Elizabeth (Autor), Dickinson, Marty (Autor), Becker, Michael, 1969- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : Wiley Publishing, Inc., ©2009.
Colección:--For dummies.
Temas:
Internet marketing.
Marketing > Management.
Marketing sur Internet.
Marketing > Gestion.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet marketing
Marketing > Management
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • Book I: Web presence ; Internet business basics
  • Making money online
  • Designing to sell
  • Creating and connecting multiple web sites
  • Creating exceptional copy that sells
  • Encouraging communication
  • Getting help with your web presence
  • Book II: Search engine optimization ; Getting ready for SEO
  • Choosing the right keywords
  • Eliminating search engine roadblocks
  • Making search engines love your site
  • Understanding blended search
  • Writing great copy for search engines (and readers!)
  • Building link love
  • Analyzing your results
  • Hiring an SEO professional
  • Book III: Web analytics ; Setting your conversion goals
  • Tracking traffic volumes
  • Measuring your best referrers
  • Measuring visit quality
  • Using conversion goals
  • Using goal funnels
  • Book IV: Online advertising and pay per click ; Grasping PPC methods
  • Combining PPC and search engines
  • Making keyword lists that sell
  • Writing ads that earn clicks and pay you back
  • Budgeting and bidding on keywords
  • Legally speaking : PPC and the law
  • Using tools, tips, and tricks of the trade
  • Book V: E-mail marketing ; Adding e-mail to a web marketing strategy
  • Becoming a trusted sender
  • Building a quality e-mail list
  • Constructing an effective marketing e-mail
  • Making your e-mail content valuable
  • Tracking your e-mail campaign results
  • Maximizing e-mail deliverability
  • Book VI: Blogging and podcasting ; Picking your blog topic
  • Getting yer blog on
  • Writing like a blogger
  • Tracking other blogs
  • Getting involved on other blogs
  • Promoting your posts
  • Introducing podcasting
  • Book VII: Social media marketing ; Understanding social media
  • Creating your social media desktop
  • Creating your social media plan
  • Navigating top social media sites
  • Building your network
  • Creating a winning social media campaign
  • Book VIII: Mobile marketing ; Getting started with mobile marketing
  • Planning a mobile marketing campaign
  • Running mobile communication campaigns
  • Launching a mobile advertising campaign
  • Delivering valuable mobile content
  • Getting paid for your mobile marketing efforts
  • Tracking a mobile marketing campaign.

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