The art of the App Store : the business of Apple development /

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A unique behind-the-scenes look at what makes an application succeed in the App Store With this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular--and profitable--application. From kno...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McCann, Tyson (Autor)
Otros Autores: Baker, Dane
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, IN : John Wiley & Sons, [2012]
Temas:
Application software > Development.
Application software > Marketing.
iPhone (Smartphone)
Logiciels d'application > Développement.
iPhone (Téléphone intelligent)
COMPUTERS > Hardware > Handheld Devices.
Application software > Marketing
Application software > Development
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Introduction
  • Chapter 1. A brief history of time in the App Store
  • Time in a table
  • The early App Store
  • The modern App Store
  • Summary
  • Chapter 2. Setting your goals, costs, and expectations
  • Confronting the "hero inventor" syndrome
  • Considering your fundamental costs
  • Considering your optional costs
  • Managing your expectations
  • Summary
  • Chapter 3. Researching the App Store market
  • Examining the numbers and trends
  • Making decisions based on research
  • Analyzing successful apps
  • Analyzing unsuccessful apps
  • Mixing and Matching
  • Summary
  • Chapter 4. Knowing your customer
  • Understanding App Store demographics
  • Meeting your customer's expectations
  • Summary
  • Chapter 5. Plotting the stages of development
  • Leadership and your team
  • Concept through release
  • Summary
  • Chapter 6. Guidelines and expectations for developing your app
  • Potential risk and reward
  • App Store business models
  • Creating for a multitasking world
  • The half-second window
  • Depicting the physical world
  • Summary
  • Chapter 7. Creating free and freemium apps
  • App revenue terminology
  • Business reasons behind revenue models
  • Considering risks and rewards
  • How to succeed with a free app
  • How to succeed with a freemium app
  • Summary
  • Chapter 8. Creating paid and premium apps
  • Business reasons behind revenue models
  • Considering risks and rewards
  • How to succeed with paid apps
  • Summary
  • Chapter 9. Adopting Apple's approach
  • Infusing an insane amount of care
  • Adapting apps to iPad
  • Case study : Tapbots
  • Summary
  • Chapter 10. Riding the social networking wave
  • Fostering the ultimate viral marketing : social networks
  • Taking cues from Facebook
  • Ignoring Facebook conventions
  • Rewarding users for promoting your app
  • Social interaction as Features
  • Providing the tools for users to connect
  • Summary
  • Chapter 11. Feedback, maintaining, and scaling
  • Evaluating feedback
  • Maintenance isn't just fixing, it's marketing
  • Scaling
  • Summary
  • Appendix A. Reading list of recommended books
  • App development
  • Creativity and inspiration
  • Appendix B. Online resources
  • Research and metrics
  • Planning and communicating
  • Developing
  • Marketing
  • Index.

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