The business of influence : reframing marketing and PR for the digital age /

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Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Sheldrake, Philip, 1971-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex : Wiley, 2011.
Temas:
Internet marketing.
Marketing.
Public relations.
Influence (Psychology)
Marketing sur Internet.
Relations publiques.
Influence (Psychologie)
marketing.
public relations.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet marketing
Marketing
Public relations
Belanghebbenden.
Sociale media.
Analyse (algemeen)
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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