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The business of influence : reframing marketing and PR for the digital age /
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex :
Wiley,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Sheldrake, Philip, |d 1971- | |
| 245 | 1 | 4 | |a The business of influence : |b reframing marketing and PR for the digital age / |c Philip Sheldrake. |
| 260 | |a Chichester, West Sussex : |b Wiley, |c 2011. | ||
| 300 | |a 1 online resource (xxi, 210 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy."Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the day. | ||
| 505 | 0 | |a Cover; Series page; Dedication; Title page; Copyright page; FOREWORD; ACKNOWLEDGEMENTS; INTRODUCTION; The questions this book seeks to answer; The business context; Influenceprofessional.com; 1 WHERE WE ARE TODAY; The Cluetrain and Permission Marketing; Marketing and public relations; Integrated marketing communications; Summary; 2 THE SIX INFLUENCE FLOWS; A clean sheet; Some definitions; Mapping the interactions; Mapping the influence flows; Contrasting the six influence flows with the traditional emphases; The 2nd flow and the Internet; A new stakeholder; Summary; 3 INFLUENCE; Summary. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Public relations. | |
| 650 | 0 | |a Influence (Psychology) | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 6 | |a Influence (Psychologie) | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Influence (Psychology) |2 fast | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Public relations |2 fast | |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Belanghebbenden. |2 gtt |
| 650 | 1 | 7 | |a Sociale media. |2 gtt |
| 650 | 1 | 7 | |a Analyse (algemeen) |2 gtt |
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