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The business of influence : reframing marketing and PR for the digital age /
Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex :
Wiley,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | Media has most definitely evolved, as have the ways in which we contemplate, design, communicate and execute strategy. And rather than technological evolution, we're plainly in the midst of a technological revolution. We have no choice then but to reframe marketing and PR in the context of 21st Century technology, 21st Century media and disintermediation, and 21st Century articulation of and appreciation for business strategy."Today, every organization is in the influence business. We influence customers to buy from us, employees to work for us, and the media to write about us. Gone are the day. |
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| Descripción Física: | 1 online resource (xxi, 210 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 1119973376 9781119973379 9781119978305 1119978300 9781119978312 1119978319 |