CRM fundamentals /

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"CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software p...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Kostojohn, Scott, Johnson, Mathew (Autor), Paulen, Brian (Autor)
Otros Autores: McKinnie, Tom (Revisador)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [New York, N.Y.] : Apress, ©2011.
Colección:Expert's voice in information technology.
Temas:
Customer relations > Management.
Customer relations > Management > Data processing.
Electronic commerce.
Commerce électronique.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Informatique.
Customer relations > Management
Customer relations > Management > Data processing
Electronic commerce
computerwetenschappen
computer sciences
informatiesystemen
information systems
communicatie
communication
Information and Communication Technology (General)
Informatie- en communicatietechnologie (algemeen)
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"CRM fundamentals describes how to successfully build and execute a customer relationship management system, from managing the initial implementation to maintaining and evolving the program over time. It willhelp you identify goals, line up the right people, plan projects, and choose software packages and consultants."--Back cover.
Descripción Física:1 online resource
ISBN:9781430235910
1430235918

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