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Demand : creating what people love before they know they want it /
In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various mis...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | , |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[Minneapolis, Minn.] :
HighBridge Audio,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Slywotzky, Adrian J. | |
| 245 | 1 | 0 | |a Demand : |b creating what people love before they know they want it / |c Adrian J. Slywotzky ; with Karl Weber. |
| 260 | |a [Minneapolis, Minn.] : |b HighBridge Audio, |c 2011. | ||
| 300 | |a 1 online resource (1 audio file) | ||
| 336 | |a spoken word |b spw |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Unabridged. | ||
| 511 | 0 | |a Read by Dave Courvoisier. | |
| 588 | 0 | |a Image on web page. | |
| 520 | |a In Demand, Adrian Slywotzky provides a radically new way to think about demand, with a big idea and a host of practical applications--not just for people in business but also for social activists, government leaders, non-profit managers, and other would-be innovators. To succeed in their various missions, all these groups need to master such ground-breaking concepts as the hassle map (and the secrets of fixing it); the curse of the incomplete product (and how to avoid it); why 'very good' does not equal 'magnetic'; how what you don't see can make or break a product; the art of transforming fence sitters into customers; why there's no such thing as an average customer; and why real demand comes from a 45-degree angle of improvement (rather than the five degrees most organizations manage). | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Demand (Economic theory) | |
| 650 | 0 | |a Supply and demand. | |
| 650 | 0 | |a Consumption (Economics) | |
| 650 | 0 | |a Consumers |x Attitudes. | |
| 650 | 6 | |a Demande (Théorie économique) | |
| 650 | 6 | |a Offre et demande. | |
| 650 | 6 | |a Consommateurs |x Attitudes. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Research. |2 bisacsh | |
| 650 | 7 | |a Consumers |x Attitudes. |2 fast |0 (OCoLC)fst00876411 | |
| 650 | 7 | |a Consumption (Economics) |2 fast |0 (OCoLC)fst00876455 | |
| 650 | 7 | |a Demand (Economic theory) |2 fast |0 (OCoLC)fst00890028 | |
| 650 | 7 | |a Supply and demand. |2 fast |0 (OCoLC)fst01139115 | |
| 655 | 4 | |a Downloadable audio books. | |
| 655 | 7 | |a Audiobooks. |2 fast |0 (OCoLC)fst01726208 | |
| 655 | 7 | |a Audiobooks. |2 lcgft | |
| 655 | 7 | |a Livres audio. |2 rvmgf | |
| 700 | 1 | |a Weber, Karl, |d 1953- | |
| 700 | 1 | |a Courvoisier, Dave. |4 nrt | |
| 776 | 0 | 8 | |i Print version: |a Slywotzky, Adrian J. |t Demand. |d New York : Crown Business, ©2011 |z 9780307887320 |w (DLC) 2011009633 |
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| 994 | |a 92 |b IZTAP | ||