Cargando…
Keyword intelligence : keyword research for search, social, and beyond /
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phra...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, Ind. :
John Wiley,
[2012]
|
| Colección: | Serious skills.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | OR_ocn764351155 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 111114s2012 inua o 001 0 eng d | ||
| 010 | |a 2011938577 | ||
| 040 | |a YDXCP |b eng |e pn |c YDXCP |d WAU |d E7B |d EBLCP |d TEFOD |d B24X7 |d CDX |d OCLCQ |d CUS |d HF9 |d DEBSZ |d OCLCO |d NLGGC |d OCLCQ |d OHS |d N$T |d UMI |d COO |d OCLCQ |d OCLCF |d AZK |d OCLCQ |d LOA |d COCUF |d YDX |d MOR |d PIFAG |d ZCU |d MERUC |d OCLCQ |d ZEM |d U3W |d STF |d WRM |d NRAMU |d ICG |d INT |d VT2 |d AU@ |d OCLCQ |d WYU |d OCLCQ |d DKC |d OCLCQ |d C6I |d OCLCQ |d UKAHL |d TXI |d OCLCO |d OCLCQ |d OCLCO | ||
| 015 | |a GBB181205 |2 bnb | ||
| 015 | |a GBB181205 |2 dnb | ||
| 016 | 7 | |a 015841836 |2 Uk | |
| 019 | |a 785987922 |a 806458384 |a 961659350 |a 962573036 |a 966243729 |a 988440340 |a 992115997 |a 1014194183 |a 1037751774 |a 1038622655 |a 1045577391 |a 1055349062 |a 1059105753 |a 1063950831 |a 1077263082 |a 1081265092 |a 1083234700 |a 1097116995 |a 1103266966 |a 1105801678 |a 1129355066 |a 1137142922 |a 1152996274 | ||
| 020 | |a 9781118216859 |q (electronic bk.) | ||
| 020 | |a 1118216857 |q (electronic bk.) | ||
| 020 | |a 9781118216910 |q (electronic bk.) | ||
| 020 | |a 1118216911 |q (electronic bk.) | ||
| 020 | |a 9781118216897 |q (electronic bk.) | ||
| 020 | |a 111821689X |q (electronic bk.) | ||
| 020 | |z 9781118061831 |q (pbk.) | ||
| 020 | |z 1118061837 |q (pbk.) | ||
| 029 | 1 | |a AU@ |b 000048950297 | |
| 029 | 1 | |a AU@ |b 000053278445 | |
| 029 | 1 | |a CHNEW |b 000723391 | |
| 029 | 1 | |a DEBBG |b BV040887781 | |
| 029 | 1 | |a DEBBG |b BV042741372 | |
| 029 | 1 | |a DEBBG |b BV044188033 | |
| 029 | 1 | |a DEBSZ |b 397177348 | |
| 029 | 1 | |a DEBSZ |b 44927229X | |
| 029 | 1 | |a NZ1 |b 14792796 | |
| 029 | 1 | |a NZ1 |b 14802230 | |
| 029 | 1 | |a DKDLA |b 820120-katalog:999938362405765 | |
| 035 | |a (OCoLC)764351155 |z (OCoLC)785987922 |z (OCoLC)806458384 |z (OCoLC)961659350 |z (OCoLC)962573036 |z (OCoLC)966243729 |z (OCoLC)988440340 |z (OCoLC)992115997 |z (OCoLC)1014194183 |z (OCoLC)1037751774 |z (OCoLC)1038622655 |z (OCoLC)1045577391 |z (OCoLC)1055349062 |z (OCoLC)1059105753 |z (OCoLC)1063950831 |z (OCoLC)1077263082 |z (OCoLC)1081265092 |z (OCoLC)1083234700 |z (OCoLC)1097116995 |z (OCoLC)1103266966 |z (OCoLC)1105801678 |z (OCoLC)1129355066 |z (OCoLC)1137142922 |z (OCoLC)1152996274 | ||
| 037 | |a CL0500000160 |b Safari Books Online | ||
| 050 | 4 | |a HF5415.1265 |b .J66 2012eb | |
| 072 | 7 | |a BUS |x 090010 |2 bisacsh | |
| 072 | 7 | |a BUS |x 040000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043010 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043040 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043050 |2 bisacsh | |
| 082 | 0 | 4 | |a 658.872 |2 22 |
| 084 | |a ST 205 |2 rvk | ||
| 084 | |a ST 306 |2 rvk | ||
| 049 | |a UAMI | ||
| 100 | 1 | |a Jones, Ron, |d 1956- | |
| 245 | 1 | 0 | |a Keyword intelligence : |b keyword research for search, social, and beyond / |c Ron Jones. |
| 246 | 3 | 0 | |a Keyword research for search, social, and beyond |
| 264 | 1 | |a Indianapolis, Ind. : |b John Wiley, |c [2012] | |
| 264 | 4 | |c ©2012. | |
| 300 | |a 1 online resource (xxiii, 302 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Sybex serious skills | |
| 500 | |a Includes index. | ||
| 505 | 0 | |a Keyword research history and its evolving role in marketing -- How to develop a successful keyword strategy -- Keyword research tools -- Finding keywords -- Refine your initial list of keywords in seven steps -- Using keywords for SEO -- Using keywords for PPC -- Using keywords for social media -- Using keywords for mobile and local -- Keywords and site architecture -- Creating great content with keywords -- Using keywords for branding and messaging -- International keyword research -- Keyword measurement. | |
| 520 | |a A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. | ||
| 588 | 0 | |a Online resurce; title from PDF title page (EBL, viewed May 22, 2013). | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Keyword searching. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 6 | |a Recherche par mots-clés. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Internet marketing |2 fast | |
| 650 | 7 | |a Keyword searching |2 fast | |
| 650 | 7 | |a Schlagwort. |2 swd de-588c4052602-1 | |
| 650 | 7 | |a World Wide Web. |2 swd de-588c4363898-3 | |
| 650 | 7 | |a Suchmaschine. |2 swd de-588c4423007-2 | |
| 776 | 0 | 8 | |i Print version: |a Jones, Ron. |t Keyword intelligence. |d Indianapolis, Ind. : John Wiley, ©2012 |z 9781118061831 |w (OCoLC)751831957 |
| 830 | 0 | |a Serious skills. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118061831/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH21628748 | ||
| 938 | |a Books 24x7 |b B247 |n bkb00045062 | ||
| 938 | |a Coutts Information Services |b COUT |n 19832529 | ||
| 938 | |a ebrary |b EBRY |n ebr10506282 | ||
| 938 | |a EBSCOhost |b EBSC |n 475518 | ||
| 938 | |a YBP Library Services |b YANK |n 7214752 | ||
| 994 | |a 92 |b IZTAP | ||