Keyword intelligence : keyword research for search, social, and beyond /

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A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phra...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Jones, Ron, 1956-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, Ind. : John Wiley, [2012]
Colección:Serious skills.
Temas:
Keyword searching.
Internet marketing.
Recherche par mots-clés.
Marketing sur Internet.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Internet marketing
Keyword searching
Schlagwort.
World Wide Web.
Suchmaschine.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign.
Notas:Includes index.
Descripción Física:1 online resource (xxiii, 302 pages) : illustrations
ISBN:9781118216859
1118216857
9781118216910
1118216911
9781118216897
111821689X

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