Cargando…

Organizational change : creating change through strategic communication /

"What is organizational change and how it can be brought about? Organizational Change integrates major empirical, theoretical and conceptual approaches to implemented communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organiz...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lewis, Laurie K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, U.K. ; Malden, Mass. : Wiley-Blackwell, 2011.
Colección:Foundations of communication theory ; 2.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Defining organizational change
  • Process of communication during change
  • A stakeholder communication model of change
  • Outcomes of change processes
  • Communication approaches and strategies
  • Power and resistance
  • Antecedents to strategies, assessments, and interactions
  • Stakeholder interactions: storying and framing
  • Applying the model in practice.