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Organizational change : creating change through strategic communication /

"What is organizational change and how it can be brought about? Organizational Change integrates major empirical, theoretical and conceptual approaches to implemented communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organiz...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lewis, Laurie K.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, U.K. ; Malden, Mass. : Wiley-Blackwell, 2011.
Colección:Foundations of communication theory ; 2.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"What is organizational change and how it can be brought about? Organizational Change integrates major empirical, theoretical and conceptual approaches to implemented communication in organizational settings. Laurie Lewis ties together the disparate literatures in management, education, organizational sociology, and communication to explore how the practices and processes of communication work in real-world cases of change implementation. Written for both undergraduate and graduate students, the book fills in an important piece of the applied communication puzzle as it relates to organizations. In addition to giving a bold and comprehensive overview of communication research and ideas on change and those who bring it about, each chapter is illustrated with student friendly, real life case studies from organizations, including organizational mergers, governmental or nonprofit policy or procedural implementation, or technological innovation."--
Notas:Title from title screen.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references.
ISBN:9781444340341
1444340344
9781444340358
1444340352
9786613407313
6613407313