Smashing logo design : the art of creating visual identities /

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"The ultimate guide to Logo Design from the world's most popular resource for web designers and developers. Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hardy, Gareth
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, U.K. : Wiley, 2011.
Colección:Smashing magazine book series.
Temas:
Logos (Symbols) > Design.
Corporate image.
Entreprises > Image.
corporate image.
COMPUTERS > Web > Page Design.
ANTIQUES & COLLECTIBLES > Paper Ephemera.
DESIGN > Clip Art.
DESIGN > Graphic Arts > Branding & Logo Design.
DESIGN > Graphic Arts > Commercial & Corporate.
DESIGN > Graphic Arts > Illustration.
Corporate image
Logos (Symbols) > Design
Signs and symbols > Design.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Cover; Table of Contents; Title Page; Introduction; Part I: The Power of Logos; Chapter 1: The Logo; Chapter 2: Types of Logos; Chapter 3: The Key to Success; Part II: Designing a Logo; Chapter 4: Communicating with Your Client: The Design Brief; Chapter 5: Conducting Preliminary Research; Chapter 6: Conceptualizing a Logo; Chapter 7: Getting Your Ideas On-Screen; Chapter 8: Turning to Typography; Chapter 9: Playing with Layout; Chapter 10: Considering Color; Chapter 11: Presenting Your Designs to Your Client; Chapter 12: Preparing Source Files; Chapter 13: Setting Logo Usage Guidelines.

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