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Twitter for good : change the world one tweet at a time /
"The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitt...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Jossey-Bass,
©2011.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Diaz-Ortiz, Claire, |d 1982- | |
| 245 | 1 | 0 | |a Twitter for good : |b change the world one tweet at a time / |c Claire Díaz-Ortiz ; foreword by Biz Stone. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco, CA : |b Jossey-Bass, |c ©2011. | ||
| 300 | |a 1 online resource (xviii, 206 pages) : |b illustrations, maps | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 520 | |a "The official word from Twitter on how to harness the power of the platform for any cause. As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago. In Twitter for Good, Claire Diaz Ortiz, Twitter's head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations launching cause-based campaigns. Filled with dynamic examples from initiatives around the world, this groundbreaking book offers practical guidelines for harnessing individual activism via Twitter as a force for social change. Reveals why every organization needs a dedicated Twitter strategy and explains how to set one Introduces the five-step model taught at trainings around the world: T.W.E.E.T. (Target, Write, Engage, Explore, Track) Author @claired is the head of corporate social innovation and philanthropy at Twitter, working with organizations like Nike, Pepsi, MTV, the American Red Cross, charity:water, Room to Read, the Gates Foundation, the Skoll Foundation, the Case Foundation, National Wildlife Federation, Kiva, the United Nations, Free the Children, Committee to Protect Journalists, Partners in Health, FEMA, Ushahidi, The Acumen Fund, TED With more than 200 million users worldwide, Twitter has established itself as a dynamic force, one that every business and nonprofit must understand how to use effectively"-- |c Provided by publisher | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Be a force for good -- T (target) : Why tweet? -- W (write) : Why you should tweet like Kanye -- E (engage) : Tools to win -- E (explore) : Finding everybody, and bringing everybody to you -- T (track) : Making sure you've hit your mark -- Applying the T.W.E.E.T. framework. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 630 | 0 | 0 | |a Twitter. |
| 630 | 0 | 7 | |a Twitter. |2 blmlsh |
| 630 | 0 | 7 | |a Twitter |2 fast |
| 630 | 0 | 7 | |a Twitter. |2 sears |
| 650 | 0 | |a Social networks. | |
| 650 | 0 | |a Social change. | |
| 650 | 2 | |a Social Support | |
| 650 | 6 | |a Réseaux sociaux. | |
| 650 | 7 | |a COMPUTERS |x Digital Media |x General. |2 bisacsh | |
| 650 | 7 | |a COMPUTERS |x Interactive & Multimedia. |2 bisacsh | |
| 650 | 7 | |a COMPUTERS |x Web |x Site Design. |2 bisacsh | |
| 650 | 7 | |a COMPUTERS |x Web |x User Generated Content. |2 bisacsh | |
| 650 | 7 | |a Business and Management. |2 eflch | |
| 650 | 7 | |a Social change |2 fast | |
| 650 | 7 | |a Social networks |2 fast | |
| 650 | 7 | |a Social change. |2 fss | |
| 650 | 7 | |a Online-Marketing |2 gnd | |
| 650 | 7 | |a Twitter |g Softwareplattform |2 gnd | |
| 650 | 7 | |a Twitter. |2 gnd | |
| 650 | 7 | |a Sociala nätverk online. |2 sao | |
| 650 | 7 | |a Sociala medier. |2 sao | |
| 650 | 7 | |a Frivilligorganisationer. |2 sao | |
| 650 | 7 | |a Social networking. |2 sears | |
| 650 | 7 | |a Social change. |2 sears | |
| 776 | 0 | 8 | |i Print version: |a Diaz-Ortiz, Claire, 1982- |t Twitter for good. |b 1st ed. |d San Francisco, CA : Jossey-Bass, ©2011 |z 9781118061930 |w (DLC) 2011017846 |w (OCoLC)707264022 |
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