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Steal these ideas! : marketing secrets that will make you a star /
"The marketer's guide to standing out from the crowd and connecting with consumersAs advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned m...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Bloomberg Press,
©2012.
|
| Edición: | 2nd ed. |
| Colección: | Bloomberg ;
144. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Cone, Steve, |d 1950- | |
| 245 | 1 | 0 | |a Steal these ideas! : |b marketing secrets that will make you a star / |c Steve Cone. |
| 250 | |a 2nd ed. | ||
| 260 | |a Hoboken, N.J. : |b Bloomberg Press, |c ©2012. | ||
| 300 | |a 1 online resource (xv, 208 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 490 | 1 | |a Bloomberg ; |v 144 | |
| 500 | |a Includes index. | ||
| 520 | |a "The marketer's guide to standing out from the crowd and connecting with consumersAs advertisements become more ubiquitous online and off, the struggle to really capture a customer's attention is heating up. In Steal These Ideas!, Second Edition, Steve Cone, internationally renowned marketing expert, reveals how to resonate with a target audience, providing a fresh perspective riddled with pearls of wisdom and wit. Full of practical ideas that the reader can learn in a matter of hours, and apply successfully to their business for years, Steal These Ideas! proved an instant classic on outside-the-box marketing when it first published in 2005, and this newly revised edition, refreshed for the present day, promises to have the same impact as it's predecessor. This new edition includes material on social networking, customer loyalty campaigns, building websites, and sending effective email blasts The book is illustrated throughout with examples of the good, bad, and ugly in advertising Includes new ideas on how to take full advantage of online marketing and social media Highlights the art of building an effective loyalty program, the power of public relations and sponsorship, and using a spokesperson Author Steve Cone is the Executive Vice President of AARP Everything you didn't learn in business school (or in the field), Steal These Ideas! gives marketers the edge in today's fast-paced, oversaturated marketplace"-- |c Provided by publisher | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Steal These Ideas!: Marketing Secrets That Will Make You A Star; Contents; Introduction; Chapter 1: Billions and Billions Wasted . . .; McDonald's Almost Gets It; New Challenges We Face and Five Rules to Live By; What about Political Slogans?; Remember; Chapter 2: Three Hidden Ingredients in Every Winning Promotional Campaign; The Ultimate Help-Wanted Ad; The Early Days of Playboy Magazine; Rolling Stone Magazine; Pan American WorldPass and How Last Became First; Other Quick Airline Stories about Creating Customer Excitement; One for the Gipper; Don't Leave Home without It; Mr. Whipple. | |
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 6 | |a Marketing. | |
| 650 | 7 | |a marketing. |2 aat | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
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| 776 | 0 | 8 | |i Print version: |a Cone, Steve, 1950- |t Steal these ideas! |b 2nd ed. |d Hoboken, N.J. : Bloomberg Press, ©2012 |z 9781118004449 |w (DLC) 2011021458 |w (OCoLC)727047956 |
| 830 | 0 | |a Bloomberg ; |v 144. | |
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