Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry /

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"How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business,...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Benioff, Marc R., 1964-
Otros Autores: Adler, Carlye
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Francisco, CA : Jossey-Bass, ©2009.
Edición:1st ed.
Temas:
Salesforce.com (Firm)
Customer relations > Management.
Sales management.
Ventes > Gestion.
BUSINESS & ECONOMICS > Distribution.
BUSINESS & ECONOMICS > Marketing > General.
Customer relations > Management
Sales management
Verkauf
Vertrieb
Kundendienst
Salesforce.com
Softwareindustrie
Unternehmen
USA
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • pt. 1. The Start-Up Playbook: How to Turn a Simple Idea into a High Growth Company
  • pt. 2. The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture
  • pt. 3. The Events Playbook: How to Use Events to Build Buzz and Drive Business
  • pt. 4. The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team
  • pt. 5. The Technology Playbook: How to Develop Products Users Love
  • pt. 6. The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line
  • pt. 7. The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets
  • pt. 8. The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul
  • pt. 9. The Leadership Playbook: How to Create Alignment
  • the Key to Organizational Success.

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