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Behind the cloud : the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry /
"How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business,...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, CA :
Jossey-Bass,
©2009.
|
| Edición: | 1st ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Benioff, Marc R., |d 1964- | |
| 245 | 1 | 0 | |a Behind the cloud : |b the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry / |c Marc R. Benioff, Carlye Adler. |
| 250 | |a 1st ed. | ||
| 260 | |a San Francisco, CA : |b Jossey-Bass, |c ©2009. | ||
| 300 | |a 1 online resource (xxiii, 278 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a pt. 1. The Start-Up Playbook: How to Turn a Simple Idea into a High Growth Company -- pt. 2. The Marketing Playbook: How to Cut Through the Noise and Pitch the Bigger Picture -- pt. 3. The Events Playbook: How to Use Events to Build Buzz and Drive Business -- pt. 4. The Sales Playbook: How to Energize Your Customers into a Million-Member Sales Team -- pt. 5. The Technology Playbook: How to Develop Products Users Love -- pt. 6. The Corporate Philanthropy Playbook: How to Make Your Company About More Than Just the Bottom Line -- pt. 7. The Global Playbook: How to Launch Your Product and Introduce Your Model to New Markets -- pt. 8. The Finance Playbook: How to Raise Capital, Create a Return, and Never Sell Your Soul -- pt. 9. The Leadership Playbook: How to Create Alignment -- the Key to Organizational Success. | |
| 520 | |a "How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate"--Resource description page | ||
| 542 | |f Copyright © Jossey-Bass |g 2009 | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 610 | 2 | 0 | |a Salesforce.com (Firm) |
| 610 | 2 | 7 | |a Salesforce.com (Firm) |2 fast |
| 650 | 0 | |a Customer relations |x Management. | |
| 650 | 0 | |a Sales management. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Customer relations |x Management |2 fast | |
| 650 | 7 | |a Sales management |2 fast | |
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| 650 | 7 | |a Unternehmen |2 gnd | |
| 651 | 7 | |a USA |2 gnd | |
| 700 | 1 | |a Adler, Carlye. | |
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