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Kick-ass business & marketing secrets : how to blitz your competition /

A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come w...

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Détails bibliographiques
Cote:Libro Electrónico
Auteur principal: Pritchard, Bob (Auteur)
Format: Électronique eBook
Langue:Inglés
Publié: Hoboken, New Jersey : John Wiley & Sons, Inc., [2011]
Sujets:
Accès en ligne:Texto completo (Requiere registro previo con correo institucional)