Cargando…
Kick-ass business & marketing secrets : how to blitz your competition /
A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come w...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, New Jersey :
John Wiley & Sons, Inc.,
[2011]
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
| LEADER | 00000cam a2200000Ii 4500 | ||
|---|---|---|---|
| 001 | OR_ocn759159359 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 111011s2011 nju o 001 0 eng d | ||
| 040 | |a E7B |b eng |e rda |e pn |c E7B |d OCLCQ |d YDXCP |d REDDC |d OCLCQ |d N$T |d COO |d UMI |d OCLCQ |d OCLCF |d DEBSZ |d RECBK |d MHW |d MEAUC |d UKDOC |d OCLCQ |d UAB |d MERUC |d OCLCQ |d AU@ |d UKAHL |d FTB |d IDEBK |d DEBBG |d RDF |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 782910833 |a 811493787 |a 816859665 |a 864905745 |a 961651091 |a 962618536 |a 1058288111 | ||
| 020 | |a 9781118113455 |q electronic book | ||
| 020 | |a 1118113454 |q electronic book | ||
| 020 | |a 9781118113448 |q electronic book | ||
| 020 | |a 1118113446 |q electronic book | ||
| 020 | |a 9781118113431 |q electronic book | ||
| 020 | |a 1118113438 |q electronic book | ||
| 020 | |z 9781118035085 |q hardcover | ||
| 020 | |z 1118035089 |q hardcover | ||
| 020 | |a 128324005X | ||
| 020 | |a 9781283240055 | ||
| 028 | 0 | 1 | |a EB00062684 |b Recorded Books |
| 029 | 1 | |a AU@ |b 000053278182 | |
| 029 | 1 | |a AU@ |b 000058062470 | |
| 029 | 1 | |a DEBSZ |b 396994431 | |
| 029 | 1 | |a AU@ |b 000067106094 | |
| 029 | 1 | |a AU@ |b 000052898883 | |
| 029 | 1 | |a DEBBG |b BV041911923 | |
| 035 | |a (OCoLC)759159359 |z (OCoLC)782910833 |z (OCoLC)811493787 |z (OCoLC)816859665 |z (OCoLC)864905745 |z (OCoLC)961651091 |z (OCoLC)962618536 |z (OCoLC)1058288111 | ||
| 037 | |a CL0500000130 |b Safari Books Online | ||
| 050 | 4 | |a HF5415 |b .P75 2011 | |
| 072 | 7 | |a BUS |x 078000 |2 bisacsh | |
| 072 | 7 | |a BUS |x 043000 |2 bisacsh | |
| 072 | 7 | |a KJ |2 bicssc | |
| 082 | 0 | 4 | |a 658.8 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Pritchard, Bob, |e author. | |
| 245 | 1 | 0 | |a Kick-ass business & marketing secrets : |b how to blitz your competition / |c Bob Pritchard. |
| 246 | 3 | |a Kick-ass business and marketing secrets | |
| 264 | 1 | |a Hoboken, New Jersey : |b John Wiley & Sons, Inc., |c [2011] | |
| 300 | |a 1 online resource (xvi, 272 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 505 | 0 | |a The need for a new approach -- Keep learning, predict and embrace change -- Moment of truth -- Formulate a clear business vision -- Research is the foundation of success -- Know what business you are in -- Your name and image are critical success tools -- Customer purchasing benefit -- Success is about the customer, not the product? -- Sell emotional benefits, not features -- Positively outrageous service is great business -- Add value to every transaction -- Building the brand and first recall -- Where and how do you offer your product? -- Internet commerce and social media -- Close the sale by reversing the risk -- Cut through the clutter -- Persistence and morality pay. | |
| 520 | |a A complete course on the rules of marketing for today's climate In this fast-paced, cluttered, and global marketplace, new influences are constantly affecting your business. Today's sophisticated consumers are searching for products that meet an emotional need, have added value, and come with no purchase risk. They want environmentally friendly products, and it's important that they buy from businesses that share their core beliefs. Despite these demands, effective marketing still comes down to knowledge, empathy, and communication. Kick Ass Business and Marketing Secrets offers a complete course on business and marketing, with simple, easily implemented rules for marketing success. The author, "Mr. Marketer" Bob Pritchard, offers expert guidance to help you thoroughly research and understand your product, market place, and competitors.-Delivers step-by-step advice on how to add value to every purchase -Details various communication vehicles and advises on how to choose the most appropriate vehicle for your campaign -Develops critical thinking skills to push you beyond your comfort level With so many new sources of market pressure, there's no room for poor marketing strategies. Get the new rules for marketing, and stand out from the rest. | ||
| 588 | |a Description based on online resource; title from digital title page (viewed on October 26, 2021). | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a Consumer behavior. | |
| 650 | 6 | |a Marketing. | |
| 650 | 6 | |a Consommateurs |x Comportement. | |
| 650 | 7 | |a marketing. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Pritchard, Robert D. |t Kick-ass business & marketing secrets. |d Hoboken, N.J. : John Wiley & Sons Inc., 2011 |z 9781118035085 |w (OCoLC)704380234 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118113455/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH21624299 | ||
| 938 | |a 123Library |b 123L |n 20051 | ||
| 938 | |a ebrary |b EBRY |n ebr10494702 | ||
| 938 | |a EBSCOhost |b EBSC |n 391433 | ||
| 938 | |a Recorded Books, LLC |b RECE |n rbeEB00062684 | ||
| 938 | |a YBP Library Services |b YANK |n 7147012 | ||
| 938 | |a YBP Library Services |b YANK |n 12670376 | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 324005 | ||
| 994 | |a 92 |b IZTAP | ||