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Grab more market share : how to wrangle business away from lazy competitors /
Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald�...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
2011.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Shafer, Ross. | |
| 245 | 1 | 0 | |a Grab more market share : |b how to wrangle business away from lazy competitors / |c Ross Shafer. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c 2011. | ||
| 300 | |a 1 online resource (xii, 105 pages) : |b portrait | ||
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| 505 | 0 | |a GRAB MORE MARKET SHARE: HOW TO WRANGLE BUSINESS AWAY FROM LAZY COMPETITORS; Contents; Acknowledgments; Leaders, Read This First; Chapter 1: First, You Must Attack Market Share; Chapter 2: Don't Let the Culture Embarrass You; Chapter 3: They Want Customer Urgency ... Not Customer Service; Chapter 4: User-Generated Leadership Rocks!; Chapter 5: Which Trusted Advisors Will Lead the Recovery?; Chapter 6: Not All Contrarian Thinkers Are Crazy; Chapter 7: To Office or Not to Office; Last Words; Backing Up These Outrageous Claims; About the Author. | |
| 520 | |a Although McDonald's tested the McCafe' concept--offering specialty coffee and smoothies--many years before the recession hit, the official launch took place in early 2009. Why? Because they knew that was when Starbucks' market share was most vulnerable. And, in early 2010, McDonald's raked in 420m, not only stealing a staggering amount of business from Starbucks, but applying so much pressure that in 2009, Starbucks closed over 270 locations. If you want to grow in a slowly recovering economy ... a stagnant economy ... or even a declining market, your best and only plan is to steal market share fr. | ||
| 504 | |a Includes bibliographical references. | ||
| 588 | 0 | |a Print version record. | |
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Management Science. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Organizational Behavior. |2 bisacsh | |
| 650 | 7 | |a Industrial management. |2 fast |0 (OCoLC)fst00971246 | |
| 776 | 0 | 8 | |i Print version: |a Shafer, Ross. |t Grab more market share. |d Hoboken, N.J. : John Wiley & Sons, ©2011 |z 9781118130049 |w (OCoLC)762272827 |
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