Marketing plans for services : a complete guide /

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Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. The marketer is taken ste...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: McDonald, Malcolm (Autor), Payne, Adrian (Autor), Frow, Pennie (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011.
Edición:Third edition.
Temas:
Service industries > Marketing.
Service industries > Planning.
Services (Industrie) > Marketing.
Services (Industrie) > Planification.
BUSINESS & ECONOMICS > Green Business.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

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