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The marketer's handbook : reassessing marketing techniques for modern business /
"This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"--
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Chichester, West Sussex, U.K :
Wiley,
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Young, Laurie, |d 1955- | |
| 245 | 1 | 4 | |a The marketer's handbook : |b reassessing marketing techniques for modern business / |c Laurie Young. |
| 260 | |a Chichester, West Sussex, U.K : |b Wiley, |c 2011. | ||
| 300 | |a 1 online resource (xix, 494 pages) : |b illustrations | ||
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| 520 | |a "This book has the potential to be a bible for the modern marketer, a reference book that will sit on any marketer's desk or shelf"-- |c Provided by publisher | ||
| 504 | |a Includes bibliographical references (pages 469-477) and index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Title page; Copyright page; DEDICATION; PREFACE; THE BLIND MEN AND AN ELEPHANT; WHAT'S IN AND WHAT'S NOT; THE RATINGS; A; AAR MODEL; ACCOUNT MANAGEMENT; ADVERTISING; "AIDA"; ANSOFF AND HIS MATRIX; AUDIT (THE MARKET AUDIT); B; BEHAVIOURAL INSIGHTS FOR MARKETING; BLUEPRINTING; BOSTON MATRIX; BRANDS; BUSINESS-TO-BUSINESS MARKETING; C; CATEGORY MANAGEMENT; CELEBRITY ENDORSEMENT; CHANNELS OF DISTRIBUTION; CLOSING TECHNIQUES; COMPETITIVE STRATEGY; CONSUMER BEHAVIOUR; CONTACT AUDIT; CORPORATE SOCIAL RESPONSIBILITY (CSR); CULTURAL VARIATIONS; D; DECISION-MAKING UNIT (DMU); DIFFERENTIATION. | |
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| 650 | 7 | |a BUSINESS & ECONOMICS |x Sales & Selling. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Distribution. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Marketing. |2 fast |0 (OCoLC)fst01010167 | |
| 650 | 7 | |a Màrqueting. |2 thub | |
| 650 | 7 | |a Direcció d'empreses. |2 thub | |
| 655 | 7 | |a Llibres electrònics. |2 thub | |
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