Digital impact : the two secrets to online marketing success /

"Win online by attracting the right customers and getting the right performance measurement. Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Written in an easy-to-read, approachable format, this helpful guide presents provocat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Ramsey, Geoff, 1959-
Otros Autores: Mayar, Vipin, 1962-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken, N.J. : John Wiley & Sons, Inc., ©2011.
Temas:
Internet marketing.
Electronic commerce.
Marketing sur Internet.
Commerce électronique.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Part I. Chapter 1. Introduction ; Chapter 2. Secret #1: the right approach to performance measurement ; Chapter 3. Secret #2: magnetic content
  • why attraction beats distraction
  • Part II. Chapter 4. Search ; Chapter 5. Online display ads ; Chapter 6. E-mail marketing ; Chapter 7. Social media: connections that count ; Chapter 8. Mobile: the always on, anytime, anywhere channel ; Chapter 9. Online video: delivering emotional engagement
  • Part III. Chapter 10. Integration across online and offline channels ; Chapter 11. Digital dashboards ; Chapter 12. Putting it all together.

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