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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly /
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer en...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
John Wiley & Sons,
©2011.
|
| Edición: | 3rd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Scott, David Meerman. | |
| 245 | 1 | 4 | |a The new rules of marketing & PR : |b how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly / |c David Meerman Scott. |
| 246 | 3 | |a New rules of marketing and PR : |b how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly | |
| 246 | 3 | |a New rules of marketing & public relations | |
| 250 | |a 3rd ed. | ||
| 260 | |a Hoboken, N.J. : |b John Wiley & Sons, |c ©2011. | ||
| 300 | |a 1 online resource (xxxii, 366 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a Revised edition of: The new rules of marketing and PR. 2nd ed. c2010. | ||
| 520 | |a "David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It's about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes: a new introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional chapter on real-time marketing and PR; uipdated information on how to measure the success of your campaigns; a range of new tools; fresh case studies"-- |c Provided by publisher. | ||
| 505 | 0 | |a How the Web has changed the rules of marketing and PR -- Web-based communications to reach buyers directly -- Action plan for harnessing the power of the new rules. | |
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Public relations. | |
| 650 | 6 | |a Marketing sur Internet. | |
| 650 | 6 | |a Relations publiques. | |
| 650 | 7 | |a public relations. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Public relations. |2 fast |0 (OCoLC)fst01082892 | |
| 650 | 7 | |a Internet marketing. |2 sears | |
| 650 | 7 | |a Public relations. |2 sears | |
| 700 | 1 | |a Scott, David Meerman. |t New rules of marketing and PR. | |
| 776 | 0 | 8 | |i Print version: |a Scott, David Meerman. |t New rules of marketing & PR. |b 3rd ed. |d Hoboken, N.J. : John Wiley & Sons, ©2011 |z 9781118026984 |w (DLC) 2011014480 |w (OCoLC)704380081 |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781118119662/?ar |z Texto completo (Requiere registro previo con correo institucional) |
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