The Practice of Government Public Relations.

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In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Governmen...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Lee, Mordecai
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hoboken : CRC Press, 2011.
Colección:ASPA Series in Public Administration and Public Policy.
Temas:
Government publicity > United States.
Communication in public administration > United States.
Public relations and politics > United States.
Government publicity.
Communication in public administration.
Public relations and politics.
Information d'État > États-Unis.
Relations publiques et politique > États-Unis.
Information d'État.
Relations publiques et politique.
POLITICAL SCIENCE > Public Affairs & Administration.
United States.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • Front Cover; Contents; CD-ROM Contents; Preface; Editors; Contributors; Chapter 1: Introduction; Chapter 2: Government Public Relations: What Is It Good For?; Chapter 3: Media Relations; Chapter 4: Government Websites; Chapter 5: Public Information Campaigns; Chapter 6: Crisis Public Relations for Government Communicators; Chapter 7: Web 2.0; Chapter 8: Strategic Communication Planning; Chapter 9: Ethics in Government Public Relations; Chapter 10: Doing Right and Avoiding Wrong with the Law and Politicians; Chapter 11: Internal Public Relations for Personal and Program Success.
  • Chapter 12: Using Monitoring and Evaluation to Measure Public Affairs EffectivenessChapter 13: Conclusion; Back Cover.

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