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The Practice of Government Public Relations.
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Governmen...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
CRC Press,
2011.
|
| Colección: | ASPA Series in Public Administration and Public Policy.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Lee, Mordecai. | |
| 245 | 1 | 4 | |a The Practice of Government Public Relations. |
| 260 | |a Hoboken : |b CRC Press, |c 2011. | ||
| 300 | |a 1 online resource (254 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a ASPA Series in Public Administration and Public Policy | |
| 505 | 0 | |a Front Cover; Contents; CD-ROM Contents; Preface; Editors; Contributors; Chapter 1: Introduction; Chapter 2: Government Public Relations: What Is It Good For?; Chapter 3: Media Relations; Chapter 4: Government Websites; Chapter 5: Public Information Campaigns; Chapter 6: Crisis Public Relations for Government Communicators; Chapter 7: Web 2.0; Chapter 8: Strategic Communication Planning; Chapter 9: Ethics in Government Public Relations; Chapter 10: Doing Right and Avoiding Wrong with the Law and Politicians; Chapter 11: Internal Public Relations for Personal and Program Success. | |
| 505 | 8 | |a Chapter 12: Using Monitoring and Evaluation to Measure Public Affairs EffectivenessChapter 13: Conclusion; Back Cover. | |
| 520 | |a In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies--including Web 2.0 and rapidly emerging social media--to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up- | ||
| 588 | 0 | |a Print version record. | |
| 504 | |a Includes bibliographical references and index. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Government publicity |z United States. | |
| 650 | 0 | |a Communication in public administration |z United States. | |
| 650 | 0 | |a Public relations and politics |z United States. | |
| 650 | 0 | |a Government publicity. | |
| 650 | 0 | |a Communication in public administration. | |
| 650 | 0 | |a Public relations and politics. | |
| 650 | 6 | |a Information d'État |z États-Unis. | |
| 650 | 6 | |a Relations publiques et politique |z États-Unis. | |
| 650 | 6 | |a Information d'État. | |
| 650 | 6 | |a Relations publiques et politique. | |
| 650 | 7 | |a POLITICAL SCIENCE |x Public Affairs & Administration. |2 bisacsh | |
| 650 | 7 | |a Communication in public administration. |2 fast |0 (OCoLC)fst00870255 | |
| 650 | 7 | |a Government publicity. |2 fast |0 (OCoLC)fst00945523 | |
| 650 | 7 | |a Public relations and politics. |2 fast |0 (OCoLC)fst01082926 | |
| 651 | 7 | |a United States. |2 fast |0 (OCoLC)fst01204155 | |
| 776 | 0 | 8 | |i Print version: |a Lee, Mordecai. |t Practice of Government Public Relations. |d Hoboken : CRC Press, ©2011 |z 9781439834657 |
| 830 | 0 | |a ASPA Series in Public Administration and Public Policy. | |
| 856 | 4 | 0 | |u https://learning.oreilly.com/library/view/~/9781439834657/?ar |z Texto completo (Requiere registro previo con correo institucional) |
| 938 | |a CRC Press |b CRCP |n CRC0KE11576PDF | ||
| 938 | |a ProQuest MyiLibrary Digital eBook Collection |b IDEB |n 327449 | ||
| 938 | |a YBP Library Services |b YANK |n 14860157 | ||
| 938 | |a YBP Library Services |b YANK |n 3497671 | ||
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