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The Practice of Government Public Relations.
In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Governmen...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken :
CRC Press,
2011.
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| Colección: | ASPA Series in Public Administration and Public Policy.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies--including Web 2.0 and rapidly emerging social media--to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up- |
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| Descripción Física: | 1 online resource (254 pages) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781439834664 1439834660 1283274493 9781283274494 |