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Smart retail : winning ideas and strategies from the most successful retailers in the world /
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow, England ; New York :
Prentice Hall Business,
2011.
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| Edición: | 3rd ed. |
| Colección: | Books that make you better.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- 1: You : Starting at the beginning
- What do you want for yourself?
- Rising above the crowd
- Keeping it simple
- Rolling those snowballs
- 2: Team : Make us happy and we will make you money
- What's the big idea?
- How to build great teams
- How to get people out of bed
- All we need is a little better every time
- 3: Customer : Make me happy and I will give you my money
- We love shopping here?
- Price and value
- Promote or die
- Marketing for real people
- 4: Store : Make it brilliant and they will spend
- Discovery!
- The great big theatre of shop
- Detail, detail, detail
- the store environment
- And finally ... how we got here.