Humanize : how people-centric organizations succeed in a social world /

It's no longer enough to know the tools of social media: organizations must know how to apply them strategically to gain a sustainable competitive advantage. Humanize takes the social media revolution to the next level, showing how to use social media to drive fundamental change in how any orga...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Notter, Jamie
Otros Autores: Grant, Maddie
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Indianapolis, IN : Que, ©2012.
Temas:
Organizational change.
Social media.
Corporate culture.
Organizational Innovation
Social Media
Organizational Culture
Changement organisationnel.
Médias sociaux.
Culture d'entreprise.
social media.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Tabla de Contenidos:
  • The human revolution
  • We can't go back
  • We're not moving forward
  • Challenges to socializing business
  • Social organizations are more human
  • How to be open
  • How to be trustworthy
  • How to be generative
  • How to be courageous
  • What now?

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