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Humanize : how people-centric organizations succeed in a social world /
It's no longer enough to know the tools of social media: organizations must know how to apply them strategically to gain a sustainable competitive advantage. Humanize takes the social media revolution to the next level, showing how to use social media to drive fundamental change in how any orga...
| Clasificación: | Libro Electrónico |
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| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Indianapolis, IN :
Que,
©2012.
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| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | It's no longer enough to know the tools of social media: organizations must know how to apply them strategically to gain a sustainable competitive advantage. Humanize takes the social media revolution to the next level, showing how to use social media to drive fundamental change in how any organization does business, manages its operations, and leads itself. Leading organizational consultants Maddie Grant and Jamie Notter provide a conceptual framework, clear roadmap, and proven strategies for using social media to create comprehensive change, powerful new capacities, and breakthrough opportunities for growth. From start to finish, this book connects the big picture to actionable, hands-on implementation techniques. Drawing on their extensive experience with organizations of all types, the authors show how to enable "action from the inside out"--And how to transform "theory" and "potential" into concrete reality |
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| Notas: | Includes index. |
| Descripción Física: | 1 online resource (x, 265 pages) : illustrations |
| ISBN: | 9780132736954 0132736950 0789741121 9780789741127 |