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The secrets of selling : how to win in any sales situation /
Want to beat your sales target? Buy this book. The new edition of this highly successful sales bible is full of practical tips, tricks and advice and now comes in a smaller, more accessible package. The Secrets of Selling, 2nd edition covers all the key areas in a concise and snappy style and is eas...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Harlow :
Financial Times Prentice Hall,
2010.
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| Edición: | 2nd ed. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- What to say in sales meetings
- How to assess the character of your prospect quickly and accurately
- Using emotion in selling
- Body language in sales meetings
- How to write proposals
- Writing words that sell
- Finding new business through mailshots
- Finding new business through seminars
- How to use the telephone for selling
- Finding new business through partners
- How to brand and advertise your company effectively
- Presentations, away-days and exhibitions
- Getting the most from the media
- Tips on beating the competition
- How to sort the contract stage painlessly
- Tips on managing your contacts
- Tips on managing large accounts
- Tips on negotiation
- How to measure performance
- So what makes the difference between average and top-flight sales performance?