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Internet retail operations : integrating theory and practice for managers /

The increasing popularity of online shopping makes Internet retailing a megatrend that cannot be ignored. The collaboration of two co-authors bringing academic rigor and broad consulting experience into the mix, Internet Retail Operations: Integrating Theory and Practice for Managers offers enduring...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Laseter, Timothy M.
Otros Autores: Rabinovich, Elliot
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Boca Raton, FL : CRC Press, ©2012.
Colección:Supply chain integration series.
Temas:
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:The increasing popularity of online shopping makes Internet retailing a megatrend that cannot be ignored. The collaboration of two co-authors bringing academic rigor and broad consulting experience into the mix, Internet Retail Operations: Integrating Theory and Practice for Managers offers enduring insights on operational issues and principles for the management of internet supply chains. Covering a range of emerging issues supported by a variety of case studies, the book details the evolution of information technology's role in retail supply chain networks, its impact on supply chain network.
Descripción Física:1 online resource (xiv, 253 pages) : illustrations
Bibliografía:Includes bibliographical references and index.
ISBN:9781439800928
1439800928
9781466509245
1466509244