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Online marketing : a user's manual /
What is SEO anyway?What does affiliate marketing actually mean?Who actually watches corporate videos online?What's the difference between a digital brand and a 'real' one?The internet has changed how most people do their jobs beyond recognition. Sometimes that's quite exciting, a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
John Wiley [distributor] ; Chichester,
Wiley-Interscience ;
2011.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
Tabla de Contenidos:
- 1. Social Media
- 2. Digital Branding
- 3. Company Websites
- 4. Blogging
- 5. Online PR and Blogger Outreach
- 6. Video Marketing
- 7. SEO
- 8. Email Marketing
- 9. Affiliate Marketing
- 10. Digital Advertising.
- Introduction. Everything You Want to Know but are Afraid to Ask about a New Kind of Marketing
- 1. Social Media
- Introduction
- The Basics
- How To Use It In Practice: Developing Your Social Media Practice
- Introduction
- Twitter Basics
- Advantages Of Twitter
- Twitter Overview
- How To Get Started Using Twitter
- Advanced Features
- Twitter Examples
- Advanced Uses Of Twitter
- The Future Of Twitter
- Twitter Tools And Resources
- Introduction
- Facebook Basics
- Example
- Advanced Uses Of Facebook
- What The Future Holds
- Facebook Tools And Resources
- YouTube
- Introduction
- Youtube Basics
- How To Use It In Practice
- Example
- Advanced Uses Of Youtube
- What The Future Holds
- Youtube Tools And Resources
- Introduction
- Linkedin Basics
- How To Use It In Practice
- Advanced Uses
- What The Future Holds
- Tools And Resources
- 2. Digital Branding
- Introduction
- The Basics
- Your Company
- Personal Branding Within Your Company
- How To Use It In Practice
- Digital Branding Focus
- Where To Start
- 1. Get Noticed
- 2. Get Innovative
- 3. Get Relationships
- What To Do
- Personal Digital Branding
- Examples Of Digital Branding
- Pepsi Refresh: Www.Refresheverything.Com
- Trump (Donald, of Course!): Www.Trump.Com
- Advanced Uses In Digital Branding
- 1. Local Branding Influence
- 2. Digital Branding Whitepapers
- What The Future Holds For Digital Branding
- Tools And Resources
- Monitoring Tools
- 3. Company Websites
- Introduction
- The Basics
- What You Need
- How To Use It In Practice
- How To Keep Current
- How To Market Your Website
- Examples
- Marketing Website: Www.Sethgodin.Com
- Advanced Uses
- 1. Incorporate Your Blog
- 2. Incorporate Other Social Media
- 3. Incorporate Staff
- What The Future Holds
- 1. User-Friendly Websites
- 2. Social Media As A Website
- Tools And Resources
- 1. Hubspot
- 2. Websitetips
- 3. Angelfire
- 4. Blogging
- Introduction
- The Basics
- Audience
- Purpose
- How To Set Up A Blog
- Wordpress Vs Blogger
- Wordpress.Com Vs Wordpress.Org
- How To Use It In Practice
- Choosing Your Theme
- Step By Step On How To Write A Basic Post
- Once You Start Writing, These Two Things Will Happen
- Examples
- Chris Brogan (Www.Chrisbrogan.Com)
- The Huffington Post (Www.Huffingtonpost.Com)
- Advanced Uses
- What The Future Holds
- 1. Mobile
- 2. Tablet
- 3. Youth
- 4. New Layouts
- Tools And Resources
- 1. Lorelle On Wordpress (Www.Lorelle. Wordpress.Com)
- 2. Webinknow (Www.Webinknow.Com)
- 3. Problogger (Www.Problogger.Net)
- 4. The Business Of Blogging And New Media (Www.Chrisg.Com)
- 5. Copyblogger (Www.Copyblogger.Com)
- 6. Murraynewlands.Com
- 5. Online PR and Blogger Outreach
- Introduction
- Blogger Outreach As Public Relations
- Social Media As Public Relations
- Search Engine Optimization As Public Relations
- Brand Monitoring As Public Relations
- The Basics
- Blogger Outreach
- Social Media
- Search Engine Optimization
- Brand Monitoring
- How To Use It In Practice
- Blogger Outreach
- Making Your Pitch
- After The Post
- Social Media
- Search Engine Optimization
- Brand Monitoring
- Free Options
- Advanced Uses
- Blogger Outreach
- Social Media
- Search Engine Optimization
- Brand Monitoring
- What The Future Holds
- Blogger Outreach
- Social Media
- Search Engine Optimization
- Brand Monitoring
- Tools And Resources
- Blogger Outreach
- Social Media
- Search Engine Optimization
- Brand Monitoring
- 6. Video Marketing
- Introduction
- The Basics
- On Your Blog
- Outside The Office
- In Your Marketing
- How To Use It In Practice
- To Start Putting Videos On Youtube
- On Your Blog
- Outside The Office
- In Your Marketing
- How Your Video Can Get Noticed, and Maybe "Go Viral"
- Examples
- 1. Viral Video: Nike "Write The Future" Campaign
- 2. Personalization: Murraynewlands.Com
- 3. Interviews
- Advanced Uses
- 1. User Generated Videos
- 2. Real Time
- 3. Consumer Reviews
- What The Future Holds
- Tools And Resources
- 1. Video Tracking
- 2. Video Creation And Editing
- 3. Live Streaming
- 7. SEO
- Introduction
- The Basics
- Keywords
- Things To Consider
- How To Use It In Practice
- 1. Domain Names
- 2. Content
- 3. Content Structure
- 4. Link Value
- 5. Internal Linking
- 6. External Linking
- Examples
- Chris Brogan (Www.Chrisbrogan.Com)
- Horse Racing
- Advanced Uses
- Analytics And Monitoring
- Social Media
- Multimedia Content Creation
- Guest Blogging
- What The Future Holds
- Tools And Resources
- 8. Email Marketing
- Introduction
- The Basics
- What To Think About To Make Your Email Marketing Campaign Work
- How To Use It In Practice
- Planning
- Execution
- Tracking
- Examples
- 1. Email Marketing Service
- 2. Email Marketing Campaigns
- Advanced Uses
- What The Future Holds
- Tools And Resources
- Recommended Email Marketing Providers
- 9. Affiliate Marketing
- Introduction
- The Basics
- Types Of Affiliates
- How To Use It In Practice
- In House Affiliate Software Or Using An Affiliate Network
- Examples
- Amazon.Com
- Reward Affiliates
- Advanced Uses
- Social Media Affiliates
- What The Future Holds
- Mobile And Location-Based Affiliates
- Group Purchasing
- Tools And Resources
- 10. Digital Advertising
- Introduction
- The Basics
- 1. Adwords
- 2. Facebook Ads
- 3. Promoted Tweets
- 4. Different Types Of Banners
- How To Use It In Practice
- 1. Adwords
- 2. Facebook
- 3. Promoted Tweets
- 4. Banner Ads
- Examples
- 1. Google Adwords
- 2. Facebook Advertising
- 3. Promoted Tweets
- 4. Banner Ads
- Advanced Uses
- Adwords
- Facebook And Promoted Tweets: Integration
- Banner Ads: Standing Out, and Counting
- What The Future Holds
- 1. Increasingly Targeted
- 2. Mobile Integration
- 3. Relevance
- Tools And Resources
- Adwords
- Facebook Advertising
- Twitter.