Gamification master class with Gabe Zichermann /

"How can game mechanics and game design help you deliver an engaging, sticky and viral experience to your customers? This video shows you how to take advantage of gamification--the secret ingredient that's fueled the success of Foursquare, Nike, Groupon, and many other websites. Gamificati...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Zichermann, Gabe, 1974-
Formato: Electrónico Video
Idioma:Inglés
Publicado: [Place of publication not identified] : O'Reilly Media, 2011.
Temas:
Application software > Development.
Internet games > Design.
Internet games > Psychological aspects.
Mobile games > Design.
Mobile games > Psychological aspects.
Web sites > Design.
Logiciels d'application > Développement.
Jeux sur Internet > Aspect psychologique.
Jeux sur mobile > Aspect psychologique.
Sites Web > Conception.
Electronic videos.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:"How can game mechanics and game design help you deliver an engaging, sticky and viral experience to your customers? This video shows you how to take advantage of gamification--the secret ingredient that's fueled the success of Foursquare, Nike, Groupon, and many other websites. Gamification expert Gabe Zichermann demonstrates the design strategy and tactics you need for integrating game mechanics into any kind of consumer-facing website or app, whether new or existing."--Resource description page.
Notas:Title from resource description page (viewed July 29, 2011).
Descripción Física:1 online resource (1 streaming video file (3 hr., 7 min., 49 sec.))

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