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Content marketing for dummies /
Get the whole picture and learn to create a successful online content marketing programSuccessful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content mar...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Hoboken, N.J. :
Wiley,
2011.
|
| Colección: | --For dummies.
|
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Gunelius, Susan. | |
| 245 | 1 | 0 | |a Content marketing for dummies / |c by Susan Gunelius. |
| 260 | |a Hoboken, N.J. : |b Wiley, |c 2011. | ||
| 300 | |a 1 online resource (xiv, 346 pages) : |b illustrations (some color) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a text file | ||
| 490 | 1 | |a --For dummies | |
| 505 | 0 | |a pt. 1. Getting started with a content marketing plan -- pt. 2. Marketing with long-form content -- pt. 3. Marketing with short-form content -- pt. 4. Engaging in online conversations to share content -- pt. 5. Achieving long-term success -- pt. 6. The part of tens -- pt. 7. Appendixes. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a Get the whole picture and learn to create a successful online content marketing programSuccessful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance. Content marketing is an esse. | ||
| 546 | |a English. | ||
| 590 | |a O'Reilly |b O'Reilly Online Learning: Academic/Public Library Edition | ||
| 650 | 0 | |a Marketing |v Popular works. | |
| 650 | 6 | |a Marketing |v Ouvrages de vulgarisation. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 655 | 7 | |a Popular works |2 fast | |
| 776 | 0 | 8 | |i Print version: |a Gunelius, Susan. |t Content marketing for dummies. |d Hoboken, N.J. : Wiley, 2011 |w (DLC) 2011928438 |
| 830 | 0 | |a --For dummies. | |
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